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Recruitment Training

The business development approach that got me on the PSL of major clients in Singapore

Business development in 2024 is challenging to say the least.

Between 2021 to 2022, the market was booming and jobs were flowing left, right and centre. For recruiters who joined the industry in this period, business development was nearly non-existent in large agencies who had deep client pools with existing PSLs. The focus was on candidate delivery and account management, it worked.

Shortcuts were taken during training for business development and when the market turned in late 2022, the cracks started to show. Business development is arguably one of the most important skill sets in the market now and if you want to be a successful recruiter, you must push yourself out of your comfort zone to be a true 360 consultant.

Between Feb 2021 to Jan 2023, I built a Tech desk at Vocay from scratch before I returned to the Rec2Rec market. During this time, I managed to onboard and sign terms with over 30 clients, including tier 1 investment banks, international hedge funds, global technology companies, private equity firms and government outfits.

Some of these clients were extremely hard to penetrate as they had strict PSL procedures in place. We managed to get on board with no brand to lean on, only our own approach and slowly building a reputation in the market.

In this article, I’ll talk you through the business development approach that was successful for me without having a brand to lean on.

Researching & identifying prospects

This is a core part of the business development process I feel is not talked about enough. If you target the wrong clients, you’re going to waste your time trying to execute the rest of the steps in this article with little delivery success.

What exactly is the wrong client base? It depends on your desk strategy and approach. You should have a clear idea about your functional and industry focus which gives you the first indication about the type of clients you should target. Are you aiming for high fees, low volume, or the opposite?

The first mistake recruiters make is that they try to target the largest companies or the most attractive brands in the industry first. They’re the easiest to find and the companies that everyone knows about. These are companies that take months to onboard who have deep embedded relationships with other agencies.They have large internal teams and a strong brand to attract candidates themselves so they might not even need the help.

You should look at the larger companies, but it’s a long-term strategy that takes time. Target the small to medium sized companies first who are growing fast, have less internal resources and a brand that is still being built in the market.

Leverage any type of relationship you have within those companies. Do you have a friend from school there? An ex-colleague? Anyone that can help you? Use those relationships first, but make sure you’re contacting the decision maker (or asking for an introduction) because if you’re not, you’re wasting your time.

The most basic research tool to find out which companies are hiring is LinkedIn jobs or other job boards. I’ve onboarded some good clients through this method, especially when the job is newly uploaded for a smaller company. This is the most basic method in the book however, so your competitors will do the exact same thing. Don’t waste all of your time on this.

If you have one client signed already, where did their employees work previously? Are the companies they worked with previously hiring? You need to think outside of the box a little and find companies who employ a similar type of person to your current client.

Research competitor websites and find out if they have any clients for testimonials listed on their website. Check your competitors’ LinkedIn profile recommendations to see who they’ve placed. Use every resource you can to fully understand your market.

Market information is absolutely crucial, especially for industries that are more confidential where hiring is not advertised publicly. If you have a candidate interviewing with a client, where else is that same candidate interviewing? What role is it? Who’s the hiring manager? Candidates are your biggest source of intel. Ask these questions but don’t be intrusive, respect their privacy if they don’t want to share too much.

Cold outreach

There are a number of methods you can reach out to a client cold. The traditional method would be calling, as well as LinkedIn messages, InMails or emails. Marketing plays a part now as well.

My go-to method of outreach was always LinkedIn messages, InMails or emails, but every single one I sent was very customised to the person I reached out to. The number 1 rule – NEVER use bulk emails or InMails. If you do, you’re wasting your time.

I found the most effective approach was a more casual one. I connected with the line or hiring manager directly on LinkedIn with a soft introduction message with the objective of setting up a casual coffee chat about the market.

You’ll be surprised but if your approach is right, most hiring managers want to meet you to get a sense for the market, even if they’re not hiring. Sometimes the hiring manager has a vacancy they have in mind for about a few months down the line, but they’re keen to get a sense of the market today. This is gold dust, because you know about the role before your competitors get working on it.

If you’re floating a candidate and being more direct, ways you can customise your outreach is by talking about recent success stories, such as a recent investment or acquisition your client has been involved in. Crunchbase is a great resource for this in the Tech space, search up the company and look at the news section to find topics to talk about. A good one that shows your market expertise is talking about a recent high profile hire they’ve made.

It takes more time to customise your outreach, but I promise you the conversion rate will be far higher. I found that once you get some momentum, if you reach out to between 5 – 10 new clients per week using this method, it would typically convert into 1 – 2 new quality client meetings per week.

Consistent follow ups

This is absolutely key. I promise you, less than 10% of clients will respond to you on your first outreach attempt. You need to keep trying.

I find that the best frequency of follow ups is to send the first follow up about 2 days after the initial outreach, then leave it for another 3 days for the third one, and then you can do a final fourth attempt about a week after that.

In your follow ups, be polite and make it known to the client that you are trying to build a genuine relationship so they know it’s a long-term approach rather than a transactional quick win for you. Don’t be forceful or passive aggressive. If you’ve tried four times and had no response, move on to the next client but forward plan your next task to follow up with this client in 3 months time. It’s all about timing.

I’ve had instances where I’ve followed up with a client for over a year and a half and only then did I get a response to my outreach asking to go support a search. Don’t take it personally, clients are busy. Be patient and have a long-term approach.

Build resilience into your mindset. Don’t give up if you approach 10 clients and you don’t get a meeting in the first week, this is absolutely normal. It took me at least 3 weeks to get my first client that I billed with and I feel I also got pretty lucky getting a result that quickly.

The initial client meeting

This is the most crucial part of the process. You’ve got the prospect meeting in the diary, now you have to convert them into a client.

You should have a script or guidelines shared by your agency or manager on how to approach a client meeting. If you don’t, be proactive, make one yourself and ask for your manager’s opinion before going into the meeting.

Prepare, prepare, prepare! You spent a lot of effort getting this meeting into the diary, don’t go into it blind. Do your research into the company, recent events, recent hires, try to get a sense of where they’re hiring and ask intelligent questions.

Ask your manager to join you on your first couple of attempts, but try to take initiative and lead the conversation to gain that experience. This is making the assumption that you’ve already sat in a few client meetings yourself and seen how your manager approaches it.

Don’t follow the script completely however, keep the conversation natural and try to move the conversation towards pain points the client has talked about. Ask intuitive questions, listen and get all the information you need in order to quality the role and client.

I always find that by over sharing market information that demonstrates your expertise, it really differentiates yourself from others. You need to demonstrate throughout that meeting that you can solve their problems somehow and I find this helps.

Be ready for objections. The typical objections are ‘your percentage is too high, we work at 15% with other clients’. ‘What makes you different from other agencies we work with?’. Be ready with a solid answer and get your foot through the door.

If you’re facing challenges caused by your agency’s policies, for example your agency is asking you to pitch at 27% and you find that creates barriers, be vocal about this with your manager. Find solutions.

Look for an outcome. You want to leave the meeting with a next step pre-agreed. This should be along the lines of sending your terms for review or working on a new role you’ve just qualified from the meeting.

Be confident but don’t expect to be the finished product of yourself on the first call. You will make mistakes and it’s okay to do that, you will learn from them on your next call. That’s how we learn.

Post client meeting actions

Once the meeting is finished, send a thank you message to your client and write down your key takeaways. Show that you listened during the call and follow up on the expectations you set.

Once you’ve agreed terms, make sure you manage the client’s expectations from here on out in the relationship.

Ask for support in business development

Be proactive and ask others in the company about their advice, whether they’re on your team or other desks. People genuinely want to help and you need to initiate that conversation.

One of the biggest learning curves for recruiters over the past year is being able to fend for themselves more often. Managers are no longer able to provide a steady flow of jobs and the industry has changed.

By getting out of your comfort zone and finding solutions, you can take positive steps forward in your recruitment career.

Build your own personal brand as a reputable recruiter and don’t rely on your agency’s brand. That is a recipe for long-term average performance. Use your personality and capability to really build a niche for yourself in the market.

This is the approach that enabled me to onboard a tier 1 investment bank in Singapore as a nobody with no brand behind me. Use these tips and drop me a message on LinkedIn if it worked!

In the future, I’m considering writing case studies about specific clients I’ve onboarded in the past, such as the investment bank. If you’d be interested in reading these, please express your interest by subscribing to our newsletter below. If I receive enough interest, I will look at launching a case study clinic.

Categories
Recruitment Salary guide

Rec2Rec salary guide Singapore 2024

Welcome to our 2024 salary guide for agency recruiters in Singapore!

In this guide, we cover observations in the market over the past year: factors that influence your salary, typical increments, the general rule to assess if you are paid in line with the market and lastly the official salary guide by title.

To download the guide, please enter your fist name, last name and email below, then click download to receive the PDF version.

Disclaimer

There is no easy answer to indicate whether you’re underpaid, overpaid or what base salary you should be expecting in a move. There are endless factors that agencies consider when making an offer. This article is here to give you a general overview of the market, but it won’t be able to give you a 100% accuracy.

Consultation

Do you want to have a general consultation call about your salary and how it compares to the market in Singapore? I specialise in the Rec2Rec market in Singapore so I’d be happy to have a call or coffee with you, please feel free to reach out to me on LinkedIn to arrange a chat!

Categories
Market insight Moving jobs Recruitment

5 reasons why top billers move to recruitment agency competitors

Top billers are responsible for generating a large chunk of revenue for recruitment agencies and when you lose one, you will feel it!

If a consultant is a top biller, they’re doing a great job delivering the best talent for their clients. If that consultant moves on, that client is highly likely to move with that recruiter in the future, of course assuming no non-compete rules are broken in the short-term.

But why, if they’re doing so well in your agency, do top billers leave to other agencies? Here are the top 5 reasons we hear from some of the industry’s best billers in Asia.

There’s no one to learn from

The top performers are always hungry to increase their performance and learn more. If they get to a stage however where they become the top biller in the agency, they may feel that they have learnt all they can.

This could be in the form of recruiting processes, such as best practices and advanced recruiting techniques, or perhaps specific to the market the recruiter is specialising, such as niche areas like Quant Trading Technology.

The latter is quite common, especially if the recruiter is working in a large generalist agency. They may see moving to a brand that is only known for their market segment as a good move for them as they can surround themselves with more recruiters in the same market they can learn from.

In these situations, we see some recruiters who are in the SGD $600 – 700k range, who are at the top of their game in their current agency but they want to become a million dollar biller to take the next step up, so they move to an agency who have recruiters billing more than them.

As recruitment becomes more competitive by the hour, especially with the current economy, I can foresee this to become more important over time as a recruiter’s intricate market knowledge becomes more important to differentiate.

They’ve reached a ceiling for career progression

As a recruiter climbs the ranks, they might get to a certain level where there is no more progression, especially if that person is managing a team.

If there is someone above them with some coverage within the consultant’s market who has been there for 10 years and is unlikely to leave, the recruiter may be more receptive to opportunities that would offer them a larger scope.

They are only however receptive at a stage where they’ve been in that position for a while, so generally the recruiter would have served a commendable tenure in the agency.

They’re not keen on the management and get pushed into it

A classic one! Naturally if a recruiter is doing exceptionally well, the agency will want to expand that team in an attempt to generate more revenue. The issue is that, if your top biller is moved into management and as the team expands, the biller has less time to bill, and hence decreases earnings, which leads to dissatisfaction as they lose one of their major motivators.

They may also have no interest in managing at all, and forcing someone into that route could be a recipe for disaster. They will either leave, or not manage well, leading to turnover within the team.

A good strategy in this case is to either hire a peer with clearly defined market segments, or a manager who wants to manage and can bring external experience, however structural changes like this could be very sensitive should be discussed openly and transparently to reduce the chances of someone becoming unhappy.

Your commission scheme isn’t competitive enough for their appetite

An obvious one, but this is one of the top reasons. Recruiters are money motivated and if they hear through the market that other agencies pay more on commission, you’re already at risk of losing them.

This is most prevalent when a recruiter is moving from boutique to boutique, because more often than in global players, in a boutique, a recruiter needs to build their market with fewer relationships and less infrastructure or support from a platform.

The recruiter should always of course consider the platform offered by their current agency that has enabled them to develop into a top biller, but if they get to a point where they no longer need that support, they might make the jump to another agency that pays more.

They’re not happy with the way deals are split

Less common, as the the top billers generally have a good foothold in their market to get 100% revenue recognition for their deals, however some firms have certain structures where the consultant loses a good portion of revenue due to a split structure.

This is a tricky one to get right and it really depends on the structure of your agency. Do you operate 360? 270? 180? Or all? Some agencies offer a 30% split for candidates who are referred internally to other consultants, some offer 0%. Some go up as high as 50%!

Experiencing any of these frustrations?

As an agency specialised in the Rec2Rec market, if we look back at most of our top biller placements over the past year, a majority of them are due to one of these frustrations.

If you’re a recruiter facing some of these frustrations, please feel free to connect with me on LinkedIn for a confidential chat about your situation and different ways we can help to resolve it.

If you found value in this article, please consider subscribing or following us on LinkedIn to have new articles for recruiters like this delivered directly to your inbox!

Categories
Entrepreneurship Finance Recruitment

How much profit does a single recruitment consultant make for a recruitment agency?

Recruitment is an industry where an individual consultant can generate a very high margin for a company, but how much of that goes into an agency’s back pocket?

In this article, we’ll give you an insight into the P&L of a single consultant, what you generate for the company yourself at different billing levels and in different models.

Let’s take a senior recruitment consultant in a boutique with a good commission scheme who is relatively settled 3 quarters into their new role, earning a base of SGD $5,000 per month, performing at the higher end billing 5x their base salary.

This is someone who is most likely above their sales target, as a sales target can typically be set anywhere between 3.5 – 5x base salary.

The commission scheme in the example is based on a threshold of 2.5x quarterly base salary at 30%. The calculation: threshold = 2.5x 15k (base salary) = threshold of 37.5k. Billings of 75k – threshold of 37.5k = 37.5k which is commissionable. 37.5k * 30% = 11.25k.

Quarter 3

P&LQ3
JulyAugustSeptember
Revenue$25,000$25,000$25,000
Costs
Salary$5,000$5,000$5,000
Commission$11,250
Ordinary CPF$850$850$850
Additional Wage CPF$0$0$1,913
Google / Microsoft$17$17$17
ATS$180$180$180
LinkedIn$500$500$500
Zoom$15$15$15
Equipment$100$100$100
Office$500$500$500
Entertainment$300$300$300
Medical insurance$500$500$500
Visa fees$500$500$500
Accountancy$200$200$200
Misc costs$1,000$1,000$1,000
Total costs$9,662$9,662$22,825
Monthly gross profit$15,338$15,338$2,176
Quarterly gross profit$32,852

Very profitable, almost too good to be true hey? That’s because it is! Let’s drill down into this.

The P&L above gives you the numbers for a senior consultant performing well, most likely on the verge of promotion. However, you must consider how long it took for the consultant to become profitable.

Let’s go back 2 quarters to the consultant’s first quarter and look at a run up of 2 months to get their first deal signed.

Quarter 1

P&LQ1
JanuaryFebruaryMarch
Revenue$0$0$0
Costs
Salary$5,000$5,000$5,000
Commission
Ordinary CPF$850$850$850
Additional Wage CPF$0$0$0
Google / Microsoft$17$17$17
ATS$180$180$180
LinkedIn$500$500$500
Zoom$15$15$15
Equipment$1,500$100$100
Office$500$500$500
Entertainment$300$300$300
Medical insurance$500$500$500
Visa fees$500$500$500
Accountancy$200$200$200
Misc costs$1,000$1,000$1,000
Total costs$11,062$9,662$9,662
Monthly gross profit-$11,062-$9,662-$9,662
Quarterly gross profit-$30,386

Where is the revenue? It’s not on the P&L because the candidate only signed the deal in month 2, has a 1 month notice and requires an EP, so the invoice can’t be raised until month 4.

That means the same consultant has run at a loss of -$30,386 for the first quarter of their employment.

Let’s look at the second quarter for the consultant.

Quarter 2

P&LQ2
AprilMayJune
Revenue$25,000$25,000$0
Costs
Salary$5,000$5,000$5,000
Commission
Ordinary CPF$850$850$850
Additional Wage CPF$0$0$0
Google / Microsoft$17$17$17
ATS$180$180$180
LinkedIn$500$500$500
Zoom$15$15$15
Equipment$100$100$100
Office$500$500$500
Entertainment$300$300$300
Medical insurance$500$500$500
Visa fees$500$500$500
Accountancy$200$200$200
Misc costs$1,000$1,000$1,000
Total costs$9,662$9,662$9,662
Monthly gross profit$15,338$15,338-$9,662
Quarterly gross profit$21,014

The consultant has generated 50k in their first 6 months, which is a common minimum target amongst most agencies. Looking at the gross profit of the consultant over their first 6 months (-$30,386 for Q1, and $21,014 for Q2), they’re running at a loss of SGD $9,372.

As you can see from the P&L over each quarter, the profit really only starts to kick in for Q3 and that’s only if the consultant is on target.

Over the three quarters, the consultant has generated SGD $23,480.

Breaking down each line on the P&L

RevenueFee income of consultant
Costs
SalaryBasic salary
CommissionCommissionable income
Ordinary CPFCPF paid by the agency on ordinary wages (base salary)
Additional Wage CPFCPF paid by the agency on additional wages (commissionable income)
Google / MicrosoftFor emails and storage
ATSRecruitment software (e.g. Vincere, Bullhorn etc.)
LinkedInLinkedIn costs (Recruiter Lite, Job ads etc.)
ZoomVideo calls
EquipmentLaptops, mouse, business cards etc.
OfficeCoworking or private office
EntertainmentCandidate, client meetings or team events
Medical insuranceHealth insurance, dental etc.
Visa feesOngoing visa application fees, EP renewals etc.
AccountancyOutsourced accounting services to consolidate financial statements, payroll costs etc.
Misc costsOther misc costs

Net profit and tax

As a disclaimer, this example is focussed on gross profit and not net profit. It does not include corporate tax. If the agency is operating in profit, you can deduct another ~17% (this is the standard flat corporate tax rate in Singapore, but the figure will change depending on your jurisdiction).

Where is all that profit going?

It’s true, high performing recruiters are very profitable for an agency. As you’ve seen, there is a ramp up period before becoming profitable, but why do they not earn more commission if the profit in a good quarter is so high?

Preparing for a bad quarter

This is one quarter of profit, but the recruiter is still relatively new to the business in quarter 3 and may not have a profitable quarter 4. It can take a year or two to get to a level where billings which are consistently strong every quarter. That profit is there to support the consultant during a bad quarter.

Non-billing functions

The P&L above is based on a boutique. They do have non-billing costs such as equipment, visa fees, accountancy etc. If you’re working for a global agency, they will have much higher costs to support consultants that reduce the profit per consultant. Some examples of these costs are non-billing support, such as office managers, marketing managers, learning & development, non-billing managers, senior leadership and so on.

The more investment in non-billing functions, the higher the cost per consultant. Larger firms with a strong platform can enable you to bill more, and they can counteract their higher costs for non-billing functions by reducing earnings on commission schemes.

Underperformers

The P&L is based on one single consultant who is performing well. In reality, there will be other recruiters in the business not performing as well, running at a loss. The company needs the profit to invest in supporting others in the business.

The typical split between strong performers, average performers and underperformers is a third each. The boutiques will have a higher percentage of consultants performing well because they tend to hire more experienced recruiters, whereas the global players will have a lower percentage performing well because they need to train consultants.

Building cash reserves

During times of uncertainty in the market, major events can disrupt business as usual and take a hit on profit.

The best example of this was Covid-19. For a period of roughly 3 – 6 months, hiring nearly came to a standstill and agencies had to eat into their cash reserves to grind through.

Another example could be the economic outlook in 2023, the shift in market will affect the billing of consultants and a company must be prepared with cash reserves to deal with that.

Growth

Last but not least, growth! Unless it’s a lifestyle business, the agency can use the profit to invest back into the business to hire new consultants, launch new desks or even offices.

Disclaimer

The P&L above is purely illustrative and does not include every cost a recruitment agency incurs on one consultant. The jurisdiction in which an agency is registered to will also have an effect on costs when it comes to net profit, such as tax, pension funds and so on

I am by no means an accountant and my knowledge only goes as far as running management accounts for a small business!

Do you want to learn more about recruitment entrepreneurship?

As the Co-Founder of Vocay, I have overseen the P&L of a small business and I love blogging about entrepreneurship, especially in the field of recruitment. My business partner, Roger Smart, built Charterhouse Partnership from zero to 180 recruiters across 5 offices and he also writes articles about his entrepreneurial experiences.

If you’re interested to learn more about recruitment entrepreneurship, and if you found value in this article, please consider subscribing or following us on LinkedIn to have new articles for recruiters like this delivered directly to your inbox.

I also specialise in recruiting recruiters for agencies in Singapore, so please feel free to connect with me on LinkedIn for a chat.

Categories
Moving jobs Recruitment

5 reasons to join a recruitment agency startup

Joining a startup is perceived to be risky for a number of reasons. The challenges that come with it are immense, such as starting a desk with no candidate or client base or working for a brand with no reputation.

The risk of failure, both as an individual recruiter and collectively as a business, can be far higher compared to joining an established consultancy. So why should you, as a recruiter, take such a leap?

Offsetting the risk is the reward that could come with joining a successful startup and there are, in fact, some convincing reasons why you should join one.

Jump forward 5 years in your career

By joining a newly formed agency, a recruiter can jump ahead by a number of years in their career. In the early years of Charterhouse, I hired an Associate Director into a Managing Director role and over a small number of months, he ended up running a team of 80 people.

Being part of a startup can mean becoming a bigger fish in a smaller pond. You will have a substantial influence on strategy and decisions from the outset. Early joiners will also have a significant impact on the culture and the eventual success of a startup. They write the story of the brand from day one.

As a founder that has seen meteoric growth, I can confidently say that the sharpest memories, and indeed the best resultant war stories, reflect the early days of the startup phase. After all, every business was once a startup. It’s simply a phase in the history of a business.

Take the opportunity to join a startup and jump ahead in your career, influence strategy and nurture a culture.

Make substantial money

Most founders understand the importance of overcoming concerns that potential joiners will have, and often this benefits a recruiter’s income when joining a new firm. There are two ways to ensure your income will grow:

  1. Obviously, you are in a position to negotiate a very competitive base salary. I can only speak for myself, but I can confidently say that I was always prepared to offer a competitive increase on base salary. After all, I wanted to attract top recruiters from my competitors whilst mitigating the perceived risk of moving to our startup. It’s not a long-term strategy, but it is one employed by a number of well-funded recruitment startups.
  2. A startup is also likely to have a very competitive recruitment commission scheme, and certainly one that is designed to both attract and retain recruiters. This is a long-term strategy.

The combination of a competitive salary increase coupled with a very exciting commission scheme goes a long way to alleviating concern of risk.

Build your own desk with limited restrictions

A startup could offer an increase in candidate and client exposure. If you contrast a global firm’s structure with a newly formed business, you may have some restrictions in place such as a salary band or candidates you can’t approach, account managers with ownership over clients or even restricted to working roles based in certain locations of Singapore.

In a startup, very few constraints exist when it comes to the above. There could be flexibility to work a desk you’re really passionate about that no-one is recruiting in, or filling a role in Hong Kong but based in the Singapore office.

On the flip side, you will have to develop clients and relationships from scratch. It’s about as tough as it can get, but it could be worth it in the long-term and you would have picked up some great experience along the way.

Become a future entrepreneur

I think this may be a surprising one to recruiters or founders reading this article. Recruitment is an industry with low barriers to entry and some entrepreneurial consultants desire to form their own startup. What better way can there be to prepare by joining one yourself?

For me, I have always been realistic about the fact that some recruiters will leave you to form their own businesses. I think only an insecure owner is worried about this, simply for the fact it’s going to happen anyway, whether you like it or not.

I can promise you one thing from my experience. Startups are not always what you expect. Running a desk, recruiting, is just one part of it. A vital one for sure, but there are so many challenges to running a new business. It’s a long list of things not many people think about. It includes everything from software selection, accounting, cash flow management, HR, internal recruitment, admin etc. It’s a very long list!

Focus on building your desk but observe all the other factors that will be going on around you. Most of these functions will be fully visible in a small startup.

Flexible environment

This is relevant in the aftermath of COVID-19. So much has changed in the past 15 months and I doubt anyone could have predicted just what was coming and how it has changed the way we work.

Recruiters have had a taste of working from home, relaxed dress codes, greater freedoms, family lifestyle flexibility and an increased reliance on remote technology.

Startups more often than not can offer some of these flexible benefits that may be attractive to recruiters.

What this all means

Taking into account that the startup founder is someone who has demonstrable experience, whilst acknowledging there is a level of risk, there can be very tangible benefits to joining a startup for the right people.

There are of course many challenges to joining a startup, which I will cover in another article.

Whether it’s right for you or not depends on you personally: what motivates you, your approach to recruitment and what you’re aspiring to achieve in the future of your career.

Please do not hesitate to connect with me on LinkedIn for some advice and career opportunities within the recruitment industry.

If you enjoyed this article, please subscribe for next week’s or follow us on LinkedIn to keep in the loop.

Categories
Recruitment

Can recruiters be successful with zero KPIs?

As agency recruiters, we all encounter KPIs in some shape or form throughout our daily professional lives. Agency culture is often driven, and sometimes even defined, by the extent to which it’s considered to be a ‘KPI focused’ environment.

KPIs are Key Performance Indicators. A quantifiable measurement of actions undertaken by a recruiter on a daily, weekly or monthly basis. They are designed to measure and evaluate a recruiter’s activity, performance and success.

Deploying a KPI-driven strategy works well with some recruiters. It helps them stay structured throughout the day, making sure they’re completing the right level of activity that will lead to success in that specific model. Other recruiters associate the acronym with negative connotations. Some recruiters don’t work well following one specific set of targets and would prefer to conduct the activities autonomously that they feel will lead to more revenue.

In recent years, the small to mid-sized agencies – especially startups – have moved towards a culture that is more focused on revenue generation over other intricate measures such as phone hours, but can a recruiter really be successful with zero KPIs?

Common KPI measurements

KPI measurements can vary depending on what the firm wants to measure, but these are the common ones. Our focus here is on permanent contingent recruitment.

  • Phone calls – the total number of outbound calls a recruiter makes
  • Candidate interviews – how many candidates a recruiter meets
  • CVs sent – a measurement of the number of CVs sent out to clients
  • First interviews – the number of first interviews conducted between a candidate and a client
  • Subsequent interviews – second and subsequent interviews between a candidate and a client
  • Placements – the number of physical placements made over a period of time

There are others, such as time spent on the phone, but from my experience these are the ones employed by the majority of contingent recruitment firms. This is the case for Hong Kong & Singapore, but equally applicable to New York or Sydney. 

What circumstances are likely to lead to a greater emphasis on management by KPIs?

The question is: can recruiters achieve success without having KPIs?

I thought it would be a useful exercise to explore which environments see the highest focus on KPIs.

The recruitment model

The most common one. Some firms are simply KPI-orientated. Robertson Smart was overtly KPI focused. I am sure there are those out there that remember PCX and CPE?

In my recent article about what distinguishes a top biller from the herd, I reflected on the fact that we used to hire recruiters directly from industry, hence they had no prior recruitment experience.

We employed KPIs vigorously as it was a way of keeping the inductees on track. The methodology was totally alien to, say, a trader or a lawyer, hence we used KPIs to maintain adherence and control.

Training

If a global recruitment firm had a strategy of hiring entry-level graduates to train up or if a firm has a vigorous training program then you would expect a similar approach.

The more experienced a team is, the less the reliance on KPIs. There are of course exceptions to this. The actions measured by KPIs also do not go away but the adherence to activity and quality levels simply becomes second nature.

Management

Managers come in all shapes and sizes. There are managers who adopt KPIs as the core method by which they manage a team.

I began my career that way. My early mentors drilled KPIs into me to the point it ran in my veins. Over time, however, I learned that this is often a very unpopular management style and can often be very demotivational.

Managers must always use KPIs subtly and as a way to guide, mentor and train and never as a blunt instrument to bash a recruiter over the head.

I am talking figuratively, but management by KPI tends to lead to the negative connotation we talked of earlier.

How can KPIs be used positively?

Revenue is king

We adopt KPIs with a view to ensuring that recruiters conduct a level of activity that leads to end results in the form of revenue. 

If a recruiter is 100% on target for a period then surely that is the most important thing? Some firms look at targets beyond revenue, even if the target has been hit.

There is an argument to say that you could have achieved greater revenue if you had achieved other non-revenue related targets, but there is also a counter argument to say if you did that, you may have affected the quality of your conversion rates and lost revenue.

My rule in this scenario became simply that revenue was the most important thing.

Carrot or stick

When a manager uses KPI data to help and guide a recruiter, it is far more positive than using bad KPI data as a stick.

The most important thing for me as a manager is to focus on the ratios, not just the numbers. If a manager tells the team that each recruiter must get 20 CVs, they will send 20 CVs out. Quality will suffer as quantity has taken over. Far more positive is to learn what percentage of CVs sent leads to a successful first interview being set up.

Trend analysis

This is the sophisticated and far more interesting aspect of KPI measurement. However successful or experienced we become as recruiters, we will stay occasionally stray, lose focus and take our eye off the ball.

Trend analysis over time is a very useful tool for spotting this. It may be that the market is changing and you were not aware.

What if, for example, your interview to placement ratio was declining, or indeed improving. Wouldn’t you want to know?

For me, personally and managerially, my absolute most important measurement is the first interview to placement ratio. It is the ultimate measure of the quality of consultative work you produce.

So, can recruiters be successful with zero KPIs?

Yes and no.

Trainee recruiters with subtle, positive and professional KPI management are far more likely to fully understand their art, and to be ultimately successful.

This is true also of experienced recruiters changing agency models. Over time, as the business becomes more like second nature, then an experienced recruiter will adopt the right level of activity quantity and quality.

For the most part that is true. That said, we have all managed many recruiters who do need fairly consistent motivation and discipline. I think these individuals are quite open to this.

I was talking to a great recruiter the other day, and he told me he would always opt for a tough but motivational manager. He openly said that if his manager was ‘soft’, he would not perform as well. 

In my last article, one of the five top billers used to keep his own personal and meticulous KPI records, and these were independent of the ones we kept for him. I recall he even went further and measured his subsequent (second and third etc) interview to placement ratio. We discussed this and I felt that measurement had little validity. I felt that the decision to interview based on the CV coupled with the first interview to placement were the key metrics but he wanted to take it further. Though he was a top biller, he was a very detailed and numeric guy and saw the value in it.

Subtle, professional and motivational KPI management keeps us honest. This applies to the graduate recruiter on day one of their career, and equally to one of the very biggest billing recruiters I have ever worked with.

Embrace the science of recruitment KPIs would be my recommendation.

Consider an agency that adopts a different KPI model

If this article has helped you decipher that your KPI management doesn’t work for you, please do not hesitate to connect with me on LinkedIn for some advice and career opportunities.

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Categories
Recruitment

What salary increment should you ask for when moving to a new recruitment agency?

When it comes to moving to a new agency, although salary isn’t commonly a primary driving factor, it still plays a critical role in enticing a recruiter to make the final decision and accept an offer. Let’s face it: no one wants to move for the same or less money whatever the opportunity.

How much of an increment you get when you move to a new agency depends on countless factors and every situation is different, but these are often the three most important factors: your billing track record, desk experience and current salary.

Unless you are majorly over or underpaid (find out in our salary guide for Singapore and Hong Kong), the average salary increment when moving to a new agency is between 10 to 16% but what exactly should you ask for in your situation?

In this guide, I will share some of the ways you can determine whether you should be looking for more or less than the typical 10 – 16% increment.

*Junior recruiters will receive higher percentage increments even if their salary increment is the same as more senior recruiters. See the end of this article for a disclaimer on the percentage increase calculation.

Your billing track record

Your billing track record is the first thing an agency will look at when it comes to figuring out whether they’re going to offer you your desired salary and it’s one of the best ways you can determine whether your offer is fair or not.

The golden rule to running a profitable recruitment business is ensuring your recruiters are billing over 3x their base salary, also known as the third rule. A third of your revenue is used to pay you (we recently calculated the exact figure was 32% on average including commission), a third is allocated to operating cost and the final third goes into a pre-tax profit.

As a recruiter, that means if you’re billing above 3x your base salary, which is typically when commission starts to become payable, hypothetically you’re earning a profit for the company.

If you’re billing above 4x your base salary, you’re a strong performer and it’s very likely you should be aiming for an increment in the 10 – 16% range.

If you’re billing over 5x your base, you’re an exceptional performer and you may be able to leverage a salary increment above 16%.

If you’re billing less than 3x your salary, whether it’s because you’re new to your agency, the environment just isn’t for you or you feel you don’t have a strong enough platform, it will be challenging to secure an increment based on the third / third / third rule. This is quite common.

There are many recruiters working for agencies where they are unable to release their potential for one reason or another. Your next agency will hire you if they believe in your drive and ambition but you will need to prove yourself before you secure a decent pay rise.

There will be exceptions to the above. Some agencies explicitly offer an option to take a below market rate base salary but with an improved commission scheme and in this scenario the above would not be applicable.

The practice you’re joining

If you’re moving to specialise within the same practice you already have experience or a network in, in theory, you will be able to make a placement faster than someone who doesn’t have that, leaving you in a stronger position to secure a higher salary increment.

Additionally, if you’re recruiting in a practice where recruiters are scarce, you will also be in a stronger position to leverage an even higher increment. Examples of these practices are specialised Data Science Technology recruiters, Finance Insurance recruiters, Private Practice Legal recruiters, SAP Contracting recruiters and so on.

If you’re in a fortunate position to have earned the experience as well as specialising in a niche practice, combined with a strong billing track record, then you have more bargaining power and there’s a good chance you can negotiate an above average increment (above 16%).

If you’re changing practice to a market you’re passionate about, your new agency might be happy to make an investment in you, but naturally you will need more time to become profitable. In this case, if your billings are between 3 to 4x your base salary, there’s a chance the agency may not want to offer an increment above 10% or at all. If your billings are 4 to 5x your base salary, you should still be able to secure an increment.

Your position in the new agency

If your new role in the agency plays a crucial part in the long-term vision of the business, you’ll be in a stronger position to secure an increment above 16%. Most of the time, this position will be in management where you are leading a team of recruiters or if you have some level of P&L responsibility.

It’s harder to find specialised managers than it is individual contributors (IC) because of the number of candidates available in the market, so if you are an IC, you may find it more difficult to secure an increment above 16%.

With that being said, going back to the earlier point about having experience in a scarce practice – as an IC – although you’re not managing, your network is such a rarity that agencies would go head to head to compete. Secondly, as more agencies become more lean, ICs are in higher demand. Some agencies even overpay to secure the best in the war for recruitment talent.

Your current salary

This is a controversial topic. Some people believe that employers should not look at a candidate’s current salary when drawing up an offer. Instead, it should be determined by their track record and experience.

In reality, the above is not practiced by many companies and the agency will 9 times out of 10 ask what the current salary is of a candidate so they can get a better understanding of what they will put forward as an offer.

In a situation where you are underpaid in your current role, by say 30%, most agencies will recognise this and they will offer you a salary that is more in line with your experience.

Additional situations where an increment is typically not offered

There are some additional situations where an increment is not offered or perhaps a reduction in base salary is offered.

International relocations, for example. It’s similar to when you change practice – you’ll need more time to build a network to generate revenue to justify your salary. Unless your track record is very strong, matching your base salary when moving internationally is common.

Short tenure in your current role (<6 months) is another example. An employer will not want to offer an increment if you’ve been in your current role for less than 6 months and you haven’t had a chance yet to showcase your potential.

Lastly, adverse market conditions is another common situation. Your new agency wants to make the hire but they can only get budget approval for a matching or lower base.

Combine two or more of the above, such as an international relocation during a recession, and there’s a good chance you’ll have to take a salary cut for the time being.

Make sure your demands are ‘morally’ appropriate

Whilst it is a good thing to aim for slightly above what you’re worth for negotiation purposes, there is nothing worse for an employer when receiving a highly unrealistic salary expectation demand from a candidate.

Of course, there will be some rare situations where a 30% increment is highly justified. For example, if you were billing 6 – 7x your base salary or if you are massively underpaid. If you’re billing less than 3x your salary and you’re looking for a 30% increment – sure, it’s very likely you have the potential, but the employer will need to invest time and money into developing you as a recruiter. Your expectation may come across as uncommercial.

On the contrary, the same goes for agencies when they lowball a recruiter. An unretractable sour taste is left in the recruiter’s mouth and more often than not the process is unrecoverable.

All in all though, you should be transparent and realistic about the figure that you share. The best way to approach this, whatever the situation, is to pick a figure that you’d be quietly surprised about getting if you were offered it, but realistically you’d expect that figure to get knocked back once. Be slightly ambitious but not outrageous.

This way, the figure you end up with is going to be fair to both parties and either way, you’ll be happy with the outcome.

Knowing what is right in your situation

There are so many factors to take into consideration when it comes to determining what you’re worth. Every situation is different and must be analysed separately but by looking at your billing track record as the number one factor, your experience as the second and current salary as the third in that order of importance, you should be able to come up with a figure that is fair on both parties.

It’s a tricky one to get right. My parting advice would be to be slightly ambitious but not outrageous. Never sell yourself too low!

Are you unhappy with your current salary? Please do not hesitate to connect with me on LinkedIn for some advice and career opportunities.

Next, it’s time to figure out if your commission scheme is competitive enough!

Disclaimer

It’s important to note that the more junior you are, the higher the percentage increment may be, even if you receive the same increment as someone who is a Manager.

For example, an increment from Consultant to Senior Consultant in Hong Kong could be from HKD $25 to 30k per month which equals a 20% increment, whilst a Manager going into Senior Manager could be from 50 to 55k per month which equals 10%. The amount has increased by 5k in both situations, but the percentages are quite different.

For the sake of this article, we calculated the average increment for all seniority levels, from Associate Consultant to Managing Director.

The percentage increases discussed are also relative to normal market conditions.

Categories
Recruitment

What distinguishes a 1 million dollar biller from the herd?

Hitting the SGD $1 million / HKD $6 million mark in recruitment is a monumental achievement that belongs to a handful of legendary recruiters.

I was asked recently how many million dollar recruiters I had managed in my career.

Some billers did very well in a particular year, but not the following year. For the sake of this article, I began to think about recruiters who, on more than one occasion, billed over a million dollars in a year.

The biggest billers we had were in the Robertson Smart days. Interestingly, that led me to some insightful conclusions when thinking about what exactly contributed to someone becoming a million dollar biller. 

Five 1 million dollar billers is the answer to the question. Three were based in the Singapore office and two in Hong Kong. Of the five, four are still active in the industry and sadly one is no longer with us. They are a mixture of nationalities and currently residing in three different countries.

It got me thinking about what it was about these 5 individuals that enabled them to bill so much and so consistently. What exactly did they have that separated them from the herd?

This was a tough one, but when I got thinking, I found some similarities in each individual.

Direct from industry and specialisation

This was perhaps a surprise. Of the five, only one was working in the recruitment industry before they joined Robertson Smart. Three were bankers and one was a lawyer. I think this needs some explanation.

The Robertson Smart strategy, from inception, was to hire industry experts and not to hire recruiters. This had two driving forces. Firstly, there was virtually no ready supply of recruiters in Hong Kong and Singapore at the time. This scarcity still exists to an extent in today’s market. Secondly, the strategy was designed to penetrate very senior levels of search business but by employing a broadly contingent model. It wasn’t uncommon for our contingent recruiters to sell retainers.

Was this a factor in those four individuals billing such high levels of revenue? Yes, one hundred percent. Crudely put, we used to say it was easier to teach a banker to recruit than teach banking to a recruiter. The same for a lawyer. They came into recruitment having often been successful in equally competitive businesses. These individuals had instant access, credibility and expertise. That was overlaid with a very solid induction and training programme which helped to attract top talent to a newer brand.

The combination of these elements meant that very credible recruiters were approaching a candidate base that had common senior experience. Resultant fees were big. From memory, the biggest single fee deploying this approach was north of USD $630k. Difficult to believe, but true nonetheless.

Direct from industry is a model that is still very commonly employed in today’s market as more firms appreciate the benefit of being a specialist. It’s easy to see why.

Others who didn’t come from industry, such as the one biller of the five who came from recruitment, who spent time learning their market inside and out, were very successful too.

Methodology and access to senior executives

I touched on methodology above but it’s worth digging a bit deeper. As mentioned, the broad strategy involved identifying lawyers and bankers, for the most part, but we were open to any industry professionals. Traders covered trading, private bankers covered private banking. We had an ex-hotelier covering hospitality and a qualified accountant covering the accountancy and finance function.

The point is, however, that this was a contributing factor in creating above average fees. Recruiters would join the business with zero experience, be encouraged to widely network and meet candidates who were, first and foremost, industry and professional peers. In tandem with the candidate networking, the recruiters were encouraged to meet clients.

The inductees more often than not had zero recruitment experience. If that was the case, how could we have let them loose on their own so early in their recruitment career? This was never a problem. Imagine a qualified lawyer, turned recruiter, networking with a number of lawyers who were both clients and candidates. They were armed with the right set of questions and were clear on the objectives of each visit.

They were taught to try and spot opportunities of a logical connection whilst not being coached simply to look for and fill specific assignments. This worked exceptionally well with what I came to call a ‘bolt-on’. A bolt-on sector is one where a firm is open to hiring additional heads regardless of whether there is a vacancy or not. Two perfect examples are private banking and fee-earning lawyers. Clients could and would simply push the desks aside to create space for another one, figuratively speaking.

In this scenario, it is quite easy to see how rookie recruiters could, sometimes instantly, be transported into high fee opportunities very early on in their careers. Of course, the starting point was at such an elevated level that it often would only go upwards, culminating in a million dollar biller.

The above is not the full story though. Not every recruiter who made this move was successful; recruiters needed character, too.

Character and motivation

Was there a similarity in character of these individuals? Was there something else on top of their career backgrounds and access to senior networks? Absolutely.

When I visualise the five, most were – to some extent – a lone wolf character. Highly engaging, intelligent, fun and challenging individuals but each had a very internal focus. They were all highly money and goal orientated.

They came to work, to work. They would get their heads down and get on with it. I would never have to talk to them about activity. No need to even bring up KPIs, except perhaps as a way to demonstrate what high levels of activity could mean to your personal billings and income.

I recall that the four of them who came from industry (and not recruitment) were utterly invested in the training and induction program. They did not see it as an irritating training ritual, but rather something to learn from and use to their advantage.

They were all with us for over half a decade

Two of the million dollar billers stayed with us for a decade and the remainder over half a decade. They were colourful characters and there was never a dull moment. They carried themselves very well and enjoyed, I am sure, the prestige of being the superstars of the time.

Long tenure is a sign of stability. These were amongst the most headhunted recruiters in Singapore and Hong Kong. So many firms tried to attract these recruiters away from us, but a number of boxes had to be ticked in order to achieve this. For these individuals, it did not seem to happen.

A very lucrative commission scheme contributed to this success, one that I like to believe was not beaten anywhere in the market at the time. It was not the sole contributing factor, though. I will cover that off in another article in the coming weeks.

Combination of factors

The factors of specialisation and methodology, combined with a certain character, led to the successful development of million dollar billers.

I am very certain of this and it is well worth mentioning that this approach developed many scores of top billers in the half million mark over the years as well. All were equally welcome – I can assure you!

Join an agency where you can become a top biller

If you’re a recruiter in today’s market, we’re working with over 20 agencies who have successfully developed top billers through learning & development programs.

Please do not hesitate to connect with me on LinkedIn for some advice and career opportunities.

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Categories
Recruitment Training

How a contingent recruiter can successfully deliver a retained assignment

Last week, we discussed how and when a contingent recruiter could seize the opportunity to sell a retained search in a number of different scenarios.

If you have managed to close one recently, congratulations! Now it’s time to successfully deliver to earn the remainder of the fee.

You have pitched for, and won, the retainer on the back of the work you have done to date, coupled with a valued relationship you have built up with your client over time.

Delivery is vital. Now is not the time to mess it all up. The good news is that you don’t need to. The beauty of retained work, for me at least, is the combination of methodical planning, managing expectations and collaboration.

In this article, I will outline five key steps you can take – drawing upon personal experience – to ensure you perform to the highest industry standards.

Set very clear expectations and deadline dates

Let’s jump back a step. Prior to winning the retainer, you would have conducted some initial research.

I won a retainer to identify a CEO. I won’t mention the sector, but the role was based in Karachi, Pakistan. This was an example of a request from a usually contingent client. They wanted me to research the market, identify a longlist, approach them and then jump on a plane to interview face to face.

Each search has very specific challenges. Research fully and understand what the specific challenges will be. In this one, the challenges were that I would need to connect with individuals who would be very tough to contact and then I would have to jump on a plane to meet them.

In the proposal to the client, be extremely concise but realistic about timelines for delivery, interviews, offers and placement. Are there any major holidays that will delay things? Is your client very tough to tie down to an interview time? Factor all of this in and before you win the retainer. Walk the client through the process step by step so both of you are very clear on deadline dates and expectations for the search. The scene is set.

Prepare the long list before approaching

Assuming there is no real urgency, I always suggest to hold off on reaching out to any candidates until you have completed the long list. I always include in the search brief the need to identify candidates that are possibly slightly too junior for the role as well as candidates who are possibly slightly too senior for the role. Leave no stone unturned.

The slightly junior profiles can surprise you and are often ready to step-up. The more senior ones are usually very happy to refer candidates for the search. I would always approach the senior profiles very honestly and tell them that I am looking for referrals. It works a majority of the time.

When I am working on a retained assignment I am always very transparent with clients, and usually I would request a meeting, face to face if possible, so we can discuss the parameters of the search. Do you both feel, at this very early stage, that the list of search profile targets is on point? It is especially important to call out any surprises based on what the expectations were when the search started.

How long is a longlist then? That is a ‘how long is a piece of string’ question. The rule of thumb is that the list generally ends up being longer than you first envisaged. In the Pakistan CEO example above, I guessed it would have been just ten, but it was in fact around twenty five. Typically, however, my longlists have been approximately fifty to sixty names long. In the Tobacco Country Manager example in the last article, the longlists were massive as the client asked me to target pretty much any FMCG business, and not to focus purely on Tobacco.

Prioritise by identifying those candidates who meet the specifications most closely and then work backwards. This can be a common mistake, and I made it – I did not prioritise Tobacco first. Instead, I took a blanket approach which meant I wasted a lot of time mapping profiles we would never need to contact.

Take a very systematic approach

Take a breath…this is not contingent search! You may reach out via your research team or you may do it yourself. I generally take a three step approach. I put a couple of paragraphs together, outline the job and ask if there is any interest. If there is, I would often send a job description for them to study. If they declined to proceed (and for reasons that I also agreed with) then I would often ask for referrals. If I did not agree with their reasoning or if they were keen, I would progress things to a phone call and eventually face to face if circumstances (hello, COVID!) would allow.

At this point, you have built a significant relationship longlist, you have reached out to the individuals on the list and you are beginning to meet candidates. This soon becomes what I call the long shortlist. The long shortlist is the narrowing down of the most qualified and relevant candidates for the search. In a search I conducted in March of this year, my long shortlist contained around twenty individuals. One third of them I felt were spot on, one third were very close and the final third we were on the fence about. Usually you can safely prioritise the candidates in the order of relevance.

It’s time for the client to meet candidates. If possible, get the client to block off some fixed times in the diary. Ideally, block off a couple of days and set up the interviews. By approaching it this way, you can do a far better job of managing the process, the client is in a similar frame of mind across the interviews and the flow of the assignment will continue. This is far more preferable than having interviews strung out over a number of weeks.

Maintain high energy levels and keep up the momentum

Some retained searches are very straightforward. In my experience, more are than not. Some however can go array. Things can go wrong for a number of reasons, for the most part though, this usually happens if the client’s expectations are out of kilter with the candidate base. This should be identified in the initial research but not always. 

The job is not completed until it is completed and the successful candidate has taken the role and has started with the client. Occasionally, a client will suspend the search before it has been finalised. There are a number of reasons for this. I have known of cases where an internal candidate asked to be considered for the role and another where a candidate who had previously declined the role changed his mind. Sometimes the client simply has a change of mind or strategy. 

Always keep up the enthusiasm levels and momentum however hard it gets. That is how you win the second retainer from the same client!

Arrange a regular feedback session with the client

A great trick is to arrange a regular call with your client. It helps to keep both parties honest. Ideally this would be a weekly call where you discuss the progress of the search, the problems you are facing and the candidates you are proposing. 

There’s a lot to do when it comes to delivering a successful retained assignment, but the more retainers you sell, the more practice you’ll get and the better your reputation will be with your client – to the point where you might want to transition into retained search permanently!

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Lastly, if you’re exploring recruitment opportunities in Asia, please do not hesitate to connect with me on LinkedIn for some advice and career opportunities.

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Categories
Moving jobs Recruitment

How to find the right recruitment agency for you

If you’ve been recruiting for a few years and you’ve started to experience early signs that indicate it’s time to explore the next step in your career, you might be wondering how you can shortlist agencies that would be the right fit for you.

As a recruitment to recruitment consultant at Tiger Partners and now Co-Founder at Vocay, I have spent 4 years of my career speaking to recruiters every day to understand their motivations behind a move to a new agency. From these conversations, I would suggest a list of agencies which I felt were a good fit for the recruiter.

What should you think about when choosing your next recruitment agency and where will you find these agencies? In this guide, I will share my advice about how you can determine what agencies are a good fit for you and where you can get started with your search.

Choosing a practice

As a recruiter, you will have developed a network within your practice whether you are a generalist or specialist. The first consideration to think about is whether you want to continue specialising in your practice or whether you want to move into a new one.

If you’re a specialist, the advantages of staying in your niche are obvious. You have spent months or even years building a network and trust with clients. By staying in your specialist area, you’ll be able to build upon your existing network in your new agency and hit the ground running.

If you’re a specialist but you just don’t find your market interesting, it might be time to consider changing your practice. Being successful in recruitment is all about being fully motivated. If you’re not enjoying recruiting in your practice then your motivation and performance will suffer as a result of it. If you change practice, there is no doubt it will present a steep learning curve but if you’re motivated and you have a long-term outlook, it might be time to take the plunge.

If you’re a generalist, you’ll have to decide if you want to continue being a generalist or if you want to become a specialist. Most agencies in the recruitment industry are specialists or are becoming specialists as it allows consultants to become experts in their field and well-networked.

Start by choosing a function

Getting into the nitty gritty, you should think about your functional specialism. Are you a Tech recruiter specialising in Software Engineering or are you a Tech recruiter specialising in Sales? Both functions involve working with very different candidate profiles although they’re both in Tech.

Be self aware about your personality when choosing a function. For example, one question you could ask yourself is: do you work better with reserved, more introverted candidates or would you prefer to work with extroverted personality types?

Choose an industry

In addition to thinking about your functional specialism, you should think about the client base you would like to work with. Some recruitment desks may specialise in the same function, but two consultants could be covering a totally different client base. Do you want to place Marketing professionals into Banks & FS institutions or would you prefer to place Marketing professionals into E-Commerce businesses?

Choose a perm or contracting desk

Perm and contracting recruitment is so different but which one should you consider?

Perm recruitment involves a lengthy or slow-paced process, between 1 – 3 months of developing a relationship with a candidate with a chunky fee at the end of the process. The fee is a one off and you’re on to the next one after that.

Naturally, permanent recruitment can involve developing more in-depth relationships with candidates over a long period of time as positions take longer to fill and finding the right candidate can be very complex.

On the contrary, contracting recruitment involves a very short and rapid process, quick turnarounds between 1 – 14 days and high volume. The fee is a margin on the candidate’s monthly salary and is often paid in monthly instalments. It’s a smaller amount of revenue at first compared to perm, but there is huge potential to build up a book of recurring revenue.

Contracting is a fast growing business in Asia. During COVID-19, the solution has become handy for many organisations taking a cautious approach to expansion. Professionals are also becoming more familiar and open to the concept of moving from a permanent role to a contract position.

Contracting recruiters are adaptable, nimble and quick on their toes.

Choosing an agency model

Understanding your own personal approach to recruitment will be vital when exploring new agencies to ensure that you align with their models.

Are you a consultative recruiter that enjoys developing long-term relationships or are you a recruiter that likes to move quick and focus on hitting ambitious KPIs?

Most agencies will incorporate a combination of both, but some will emphasise one more than the other.

Self-driven or structured environments

Small to mid size agencies (headcount of 1 – 250) commonly operate flat hierarchies with self-driven or independent recruiters. This environment is good for recruiters who prefer to have an influence on the way they recruit, tailored KPI’s or targets for their desk and a level of autonomy.

Mid to large size agencies commonly operate models that are very structured with recruiters who are able to hit ambitious pre-set KPIs or targets. This environment is good for recruiters who prefer to work with proven structures where there is no ambiguity in the recruitment process.

Seniority level

Another consideration you should think about is the seniority level of the candidates you want to place and whether the agency covers or has access to those levels.

Junior to mid level models, which involve small fees and high volume are becoming more common as agencies have found a niche where there are less competitors (most agencies compete in the mid – senior level space). Firms like Michael Page and Robert Walters have built specialised brands such as Page Personnel and Walters People to focus on these areas.

Mid to senior level models, which involve larger fees and lower volume, is a space where most recruitment agencies are competing and one that can be lucrative for the recruiter.

When choosing between the two, think about how comfortable you are working with junior or senior candidates and how keen you are to do high or low volume recruitment.

Senior or C-level placements are only covered by a handful of agencies and if you want to explore the C-suite space, you might want to consider transitioning into retained executive search.

Your future manager

Your manager is the person you will develop the closest relationship with during your tenure at your next agency, and the most influential person when it comes to being successful.

Finding a manager that you can both work and click well with is a must. Sometimes you might be interviewing with two very similar agencies and it is the manager that sets them apart.

Common characteristics that recruiters look for in a manager include mentors, people developers, transparency and high emotional intelligence levels.

You can even go a step further and reference-check your manager by speaking to recruiters who have worked with them in the past to make sure there are no red flags.

The only time, however, that you can really determine whether you’ll click with a manager is when you actually meet them.

Career path

Are you thinking about becoming a manager? Do you want to be a manager from day 1 or would you prefer to be an individual contributor (IC)?

Some agencies operate a very flat structure where nearly all recruiters are IC’s. If you’re looking to become a manager, this type of agency is probably not going to be the right fit for you unless they have a particular role to manage a large team or plans to become more hierarchical.

Other agencies are very hierarchical where there are layers upon layers of management, and managerial roles often come up now and again as a result.

Most agencies, regardless of the size or hierarchy, offer access to an IC path if someone would just prefer to bill.

Your career path may be dependent on the role itself rather than the agency.

Long-term vision of the company

In addition to your personal career path, another important factor to consider is the agency’s long-term vision.

To ensure a successful and long tenure, it’s crucial that you buy in to the long-term vision of that agency. After all, you’re not just coming in to a be a recruiter, you’re coming in to help and play an important part in the success of the business.

Company culture

Recruitment is a hard job that requires a lot of time and effort to become successful. Working alongside like-minded people makes the journey enjoyable and is crucial to maintaining motivation levels.

Company culture can sometimes be related to the size of the agency.

Large agencies might have an entire floor dedicated to the sales room with high energy where you can bounce ideas off each other, listen to consultants around you to observe recruitments styles and meet people from many different backgrounds and cultures. Find out more about the culture and benefits of joining a larger agency here.

Small to mid size agencies will have a sales floor where everyone knows each other’s name, where there is a sense of unity and collaboration. Find out more about the culture and benefits of joining a boutique agency here.

Think about where you’re at in your career, what you’re looking to get out of the business and what you enjoy outside of work. Are you a junior recruiter looking to experience the buzz of a global brand or are you an experienced recruiter looking for a self-driven environment? Do you enjoy after work drinks? Do you prefer taking days off to support local charities?

Earning potential

Most recruiters are driven by money and if it’s not number one priority, it will probably be number two or number three.

Earning potential is a hard one to decipher before meeting an agency in person. Commission schemes are often kept confidential until meeting face to face or speaking to a rec2rec agency.

When it comes down to it, a majority of commission schemes in the market, although varied in structure, end up returning a similar percentage return on your billings.

The percentage return of your billings, including base salary and commission, is considered to be competitive around 32%.

If you’re earning less than 32%, it doesn’t necessarily mean you have a bad commission scheme. You may be working with a large global player who offers access to established relationships with clients, allowing you to maintain a strong pipeline without the pressure of business development. Although your percentage return is lower, you could be earning more money than a recruiter who’s yielding 35%, but taking home less. If that’s not the case, you might not be billing enough to hit higher percentage tiers.

If you’re earning more than 32%, you’re earning a competitive amount in the market.

In the early stages of your career, finding a platform with established relationships that has a good percentage return is the sweet spot. When you become more experienced and you’re ready to step into a new environment where the risk of starting or building a desk is higher, you’ll have the opportunity to reap the rewards with higher percentages.

If you’d like to know more about how commission schemes work or if you’re not making enough money with your scheme, read our ultimate guide to commission here.

Start your search

If this guide has helped to determine what type of opportunity or agency would be the right fit for you, get started by connecting with me on LinkedIn or email at cameron@vocay.io.

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