The engineering landscape is constantly evolving with the introduction, adoption and deployment of new technologies. Recruiters should be constantly analysing these trends to ensure they can adapt their sourcing strategies and approach engineers with a relevant skill-set.
In the same way that engineers optimise their code to improve their products, optimising a LinkedIn profile can improve the quality or relevance of approaches from recruiters on LinkedIn. The information on a LinkedIn profile can be the difference between your profile showing at the top of a search, or not appearing at all.
In this article, I share my advice on how a Software Engineer can optimise their LinkedIn profile to increase the relevance of approaches from recruiters, talent acquisition and engineering hiring managers.
Share what type of engineer you are
First and foremost, elaborate on your position title to share what capacity you’re working in today.
You can do this by sharing whether you’re a Full Stack, Frontend or Backend engineer.
For example, if your title is Senior Software Engineer, but you focus on the Backend, you could write your title as “Senior Software Engineer, Backend”, “Senior Software Engineer (Backend)” or “Senior Backend Engineer”.
The example above is what would display in a recruiter’s search for a backend engineer on LinkedIn, with ‘Backend’ selected as a keyword in the filter.
By just sharing “Senior Software Engineer”, although it might be your official title, your profile might not appear in certain search results and a recruiter may be unsure of what capacity you’re working in today.
Add your Tech Stack to your LinkedIn summary and individual experiences
In addition to expanding on what capacity you’re working in today, in your LinkedIn summary and in your role summaries, you can break down your tech stack.
If a recruiter is performing a search on LinkedIn, they can use the keyword search filter and it will highlight technologies they are looking for on engineer’s profiles. This will also help the recruiter to understand if your tech stack aligns well with the role they’re recruiting for.
Break down your stack into a simple one liner or if you’re a full stack engineer, you may want to break down your stack into frontend and backend technologies.
See the example a Full Stack Engineer may use for their LinkedIn summary:
To improve on this, you can take it a step further and write the number of years of experience you have next to each Technology, so the recruiter can see if you have the right level of experience, or if your experience is more on an intermediary part-time or hobby basis.
See the example below:
My advice would be to add an overview of your stack experience to your LinkedIn summary outlining the technologies you’re most experienced in and add an individual stack summary for each position you have undertaken in the past.
Share more about the team you’re working in
If you’re working for a large organisation, there might be over 50 backend engineers on the team working in polar opposite teams.
For example, if you work for foodpanda, it might be difficult for a recruiter to determine what team you’re working with. If you work for the backend team with a focus on payments, share this on your LinkedIn profile. Other companies who are looking for payments engineers, either in similar industries or within FinTech, will see this on your profile and might think you’re the perfect fit for a new Engineering Lead role that just came up in their organisation.
By sharing more about the team you’re working in, the keywords will appear in recruiter searches, and if you’re in a team that is very relevant to the role, the recruiter is hiring for, they’ll try extra hard to headhunt you!
You can also share your career achievements within this team such as increasing the amount of traffic flowing through a payment system that you built from scratch.
Utilise the LinkedIn skills section, request endorsements and take assessments to verify your experience
The technology stack you have shared on your LinkedIn summary and experience summaries are searched by recruiters using the ‘Keywords’ filter.
In addition to this filter, recruiters also use the ‘Skills’ filter to find candidates. This is a separate search functionality and allows recruiters to find and see which candidates match the skill set they are searching for.
Fill in the skills section by highlighting your key technologies you have experience in.
Two ways to verify the skills that you’ve highlighted is to complete LinkedIn assessments or to ask for endorsements from your peers.
LinkedIn skill assessments are displayed in more detail on the recruiter version of LinkedIn. The recruiter can see the assessment you took for a particular skill, the date you passed the assessment and sample questions in the test.
You can also ask your peers in your team to endorse your skills. This will push the most endorsed skills you have to the top of the list. The more endorsements you have, the more legitimate your experience looks to a recruiter.
Recommendations are another great way to improve your credibility. Ask peers, previous managers, former subordinates and even founders to write recommendations for you.
Share your motivations, passions and career aspirations
Of course, word your motivations in a way that doesn’t alert your line manager!
By sharing your motivations, passions and future career aspirations, a recruiter can get a better understanding around what might be attractive to you in a move. In some cases, they may also overlook your experience if you’re missing 1 or 2 technologies from their stack, as long as they know you have the ambition or passion to learn.
Why should you optimise your LinkedIn profile?
By sharing more about your position, stack, team and skills, your profile will be pushed to the top of searches that recruiters are undertaking on LinkedIn on a daily basis.
Sure, you might be approached more than 10 times a week and more LinkedIn messages from recruiters probably isn’t what you want, but that one recruiter who analyses your profile correctly and approaches you for a really different but relevant role in a new industry you’ve been dying to get into, might just land you that job and secure a lucrative pay rise in the process!
Less experienced recruiters will also be able to use the information from your profile to breakdown your stack and will be able to ask more relevant questions throughout an introductory or screening interview which should create a more efficient but pleasant recruitment experience.
Do you need help optimising your LinkedIn profile or are you looking for a new opportunity?
I specialise in recruiting software engineers across all industries in Singapore and the wider Asia markets. If you’re looking for advice on your LinkedIn profile, or if you’re looking for a new role, please feel free to get in touch with me for a confidential chat by connecting with me on LinkedIn.
If you’re a client looking for exceptional engineers, please connect with me on LinkedIn or email me at firstname.lastname@example.org and it would be great to discuss your needs.
The technology stack shared in examples in this article are for illustrative purposes only and are by no means representations of the real technology stacks used.